iFlipd is a new way to read ebooks, share them with others, and get rewarded for doing it. iFlipd allows for short-term ebook rentals in a micro-transaction model. iFlipd fosters a social network of readers renting and sharing ebooks within the iFlipd community, driving increased ebook use. Readers are incentivized to use iFlipd’s social media features to recommend books to friends. Social activity by users is rewarded within the iFlipd system.