We make invisible ICcode which is able to solve the problem of one-way communication of the standard television content. The user scans the TV content with our application and obtain an active connection. ICcode can not be visible to the naked human eye but the application can return the active connection.
Up until now, immediate access to additional information on products in video contents was not possible. With Iccode we have enabled the advertisers to provide additional content to the users/target audience without delay. What used to take up quite a lot of user’s time and effort can now be done easily and quickly: simply scan the content with the application and access the additional information on the product in just seconds. We have developed our own algorithm for the recognition and generating of the ICcode. Our product could be very well described as an mixed invisible bar code embed in video material (tv, film) and tv data analytics.