PRODUCT : The Anti-McDonald’s - hangries provides healthy, local, fresh food, fast. For the traveler low on time and on the road with limited meal options. Available at highway rest stops and off exits, where fast food chains and gas stations currently dominate highway commerce, very limited options for fresh or healthy meal /snacks. Supplier of good-quality fresh food to the highway food deserts
CUSTOMER SOLUTION : In transit, on-the-go is where many end up making unwanted bad unhealthy food choices/settle for fast-food. hangries keeps you from making bad decisions due to "hanger" while travelling on a 'food desert' - most major highways.
CUSTOMER : Anyone travelling along a highway/interstate. All income levels. Core customers prefer fresh, local quality food over fast-food chains. Health conscious/dieters.