California Fruit Wine Co. is a trend-setting winery in San Diego that handcrafts wine from a variety of fruits. We are creating a new category within the adult beverage industry called "fruit wine cocktails". Fruit wine cocktails are made like a wine, since they are fermented from 100% fruit, but they drink like a cocktail, both because of the way they taste and because of the occasions and times of day that you'd drink them. Our fre-be fruit wine cocktails have the health appeal of wine, the creativity of craft beer, and the fun and classiness of a cocktail.
Our primary business model is to sell our wine direct to chain grocery stores where we add immense value because of our seasonal positioning (pumpkin spice and cranberry wines, sangria, etc). For bars and restaurants, we develop a cocktail program for those that only have a beer and wine license - raspberry wine, blueberry wine, cranberry wine, etc. Our cost per bottle is $2.50, we sell $5 to Wholesale (FOB). MSRP is $11.99.