Etzafind will fix two big problems.
People that have data that don't know how to make it work for them.
People that need data but have a hard time getting at it with what is currently available.
It will do this by making it easy for people to give their unique data sets a format and forum where others can discover that there exists, available for them to procure, data that could be exactly what they need to do whatever it is they do.
It will do that by making a data market place that's intuitive, precise and that cuts like a refined and powerful laser right to the data-sets and data-points that can get them to where and what they need without all the wrestling with search engines, data-sets, code and whatever other girations they have to make to find out what it is they discover in their day to day searching.