embr allows you to create and view events in an easy, interactive way. On a map, you can see the events going around you real time. embr will learn based on what events (nicknamed embrs in the product) you typically go to and who you are typically with. It will then recommend better experiences to you nearby. Additionally, embr allows you to post media to a feed within each event. This allows you to immortalize what happens in that event (or not, depending on your settings). embr allows you to invite your friends to any events you're in or going to participate in, or let's you instantly create public events that are happening wherever you are. Finally, embr let's you shout out to the world in a freeform way with what we call sparks. Sparks are your basic posts, viewed as asterisks on the map. Enough of these sparks about the same topic will form into a public embr. You can think of these as newsworthy events. embr is a new way to connect with the people, places, and events around you.