Traditional accounting methods were designed in the early 1900's to support early industrial mass production. The reports and terminology were developed to present a view of the company to outsiders - their purpose was NOT to help managers run their operations better...
Over 100 years later, other accounting products are STILL difficult to use and understand (unless you are an accountant) and overly expensive, because they are bloated with features most customers do not care about and never use.
eLEDGER has been specifically designed to be used day-to-day by SMALL BUSINESS, rather than accountants - ditching all the bloat and confusion and instead providing a LEAN accounting product which can be used any time, anywhere, on any device, with nothing more than the web browser you are using to read this.
To use an analogy, they want you to pay top $$ for their limo when all you need is a small car to get around in - now you can have that small car and not be afraid to use it every day.