doofry is an e-commerce platform that allows restaurant owners to create e-stores online, generate a sub domain (or a custom domain name), process orders via a real-time dashboard, chat (if needed) and exchange via a notification system with customers.
Big and medium chains like subway and dominos can afford online ordering (recruiting an IT team, outsourcing to an IT company, or signing with OLO.com), but independent restaurants will have no choice but joining the long list of transaction brokers like seamless and grubhub (12 to 15% per transaction + up to 250$ Marketing fees). doofry is the only player right now that e-commerce enable any independent restaurant in no time and with an affordable price.
And because we don't personally get involved in the "profile setup" phase, the restaurant on boarding process becomes a matter of minutes. So unlike the substitutes, we can expand fast (globally).