Deemelo combine the excitement of scoring hot deals and fashion finds with the social familiarity and badge earning capabilities of check-ins, to enable shoppers and fashionistas to take their shopping sojourns to a new level. Imagine a day of treasure hunt shopping fueled by interactions with local merchants highlighting the fashions you seek. With the ability to share your finds with your closest confidants, your shopping excursions can be infused with a sense of camaraderie or competition; your choice. For individuals who like to share their favorite shopping haunts with their inner circle, Deemelo offers the ability to let others in on your latest finds. For those who prefer competition and one-up-manship, Deemelo's social check-ins and product sharing offer the social media equivalent of "neener-neener, see what I found." How you interact with your Deemelo cohorts is up to you. Hardcore Deemelo users will be able to unlock insider deals and gain access to VIP shopping events too.