boolino is an online community for parents with children between 0 and 12 years. Based on their kids’ profile, they receive personalized recommendations of children’s books and advice to help them to encourage reading in their families. boolino facilitates the search process for parents and offers at the same time a unique marketing platform for the publishing industry. Through a variety of value-added services we are developing boolino as the reference point in children’s books and reading. We have just launched our premium offer, my little book box, an innovative subscription-based model that turns a book into a perfect gift and family activity.