awesome.bi is a data(big) analytics and decision support tool for retail.
a) Decision Support Tool : Traditional BI tools Tableau, QlikView are great visualisation tools but not focused on ecommerce. They claim to help "answer questions" but fail to tell retailers "what to ask?" . "awesome.bi" spoon feeds ecommerce managers with a daily list of decision ready actions.
b) Cloud Data warehouse : All data intensive jobs like Google/Amazon feeds, Sitemaps, Legacy Sales Reports etc can be run on our warehouse which mirrors the live database in real-time. This way, the live server can focus on sales and customers need not worry while running big reports.