Avocarrot helps mobile app developers make money through native advertising.
Currently, mobile app developers are struggling to make money from their users. They try to do this primarily through mobile banner ads. However, banner ads don't work. They have about 0.2% CTR, people find them annoying and hence mobile app developers can't monetize their users effectively. We solve this problem with native advertising - ads that take the form, feel and function of the existing content of each app they are integrated in. In this way, users are more inclined to convert and engage with the brand. Currently, the average click through rate in our platform is 5-7% - comparing this to 0.2-0.5% of mobile banner ads it's more than 10x optimization. Beyond indicating healthier communications between users and advertisers on mobile, high CTRs mean higher revenues for publishers and higher ROI for advertisers.