We design unique yet wearable quality design jewellery. We believe accessories should not overshadow the woman wearing them, but should let her shine in her own light. We believe in timeless, classical, effortless style with a subtle twist. Our customers are our main inspiration. Over the last 2 years we have gained a cult status among those in the know. Fashion editors from Vogue, InStyle, Grazia, Marie Claire, to name a few, are fans, and they have featured our pieces in their pages. Celebrities, including Pippa Middleton, are fans too. We sell through our website as well as through department stores and high end boutiques.
We also have a jewellery subscription box serviced called the Secret Box which is quite unique to the market. Subscribers would receive ~£80 worth of jewellery and other sample products at £39/box each quarter. We are gaining strong momentum in this area with younger customers, who are usually active on social media platforms.