Zelenoo is a web service for direct food selling, connecting local farmers (producers) and urban consumers.
By focusing exclusively on fresh, regionally produced food, Zelenoo taps into a largely under-valued production field while leveraging the consumer power of a growing percentage of production-sensitive consumers who value food that is fresh, healthy and climate-friendly.
We want to:
- Deliver the best produce from your region to your doorstep
- Actively support and revive local value chains
- Reduce the number of businesses involved in current food supply chains
How does it work?
- Farmers open accounts at the website, creating profiles for their farms and their produce
- Consumers select food
- Farmers send their food to our logistic center via a courier service or our own service where it is packed and then delivered to consumers.
- Individual consumers
- Local groceries
Zelenoo is already in a closed testing phase in Serbia!