Our goal is to make a lifestyle of regular, outdoors exercise a normal and enjoyable thing to do. We think fulfilling, outdoors experiences give rise to a greater appreciation for the importance space, whether within the city or in areas of outstanding natural beauty. By fostering these connections, Zafiri’s aim is to rally support for the protection of these spaces and for an economic rhythm that is sensitive to the likelihood of our very old age.
In June 2014 we are releasing Version 1 to make it easier to find out what gear to use, what gear is relevant to where they do their outdoors. We’ve done this through allowing users to tag gear in photos, so linking their audiences to exactly what they are using in a given scenario and where the product can be found or sourced in a friend’s collection.