Youneeq is a predictive analytics technology that recommends content based on user behaviour. Designed for stand alone websites or large online media networks.
Content is recommended to the user based on relevance to past user behaviour, behaviours of other site users, behaviours of network users, predictive analytics, predicitve modeling, clickstream data, geo-spatial and other data. On the back end Youneeq creates user profile information that can be used to more accurately target content/ad/services to a more “qualified” or engaged user group.
This results in significant increases in all analytics metrics, with the attendant opportunities to increase advertising/native content performance and yields.