Yield Pop's mission is to automate agronomic advice. Farmers everywhere lack the unbiased and relevant advice needed to improve their practises and make the right decisions to maximise their yields and profits. Our launch product is an online tool which allows farmers to search, compare and select the best seed and chemical inputs for their operations. Our recommendation engine provides farmers with a 10-20 bu/acre advantage which for corn would be worth $40-80/acre at today's prices. We are piloting the tool for US corn and soybean farmers but over time we aim to serve farmers globally.