The critical success/modest return of our flagship educational app, Isopod: The Roly Poly Science Game, begged us to find a solution to a very big problem in mobile ed: How can edugame/app content be standardized for the classroom, across all media platforms, and how can we use e-commerce to drive the value of that content? The answer: ApplTree, a simple, elegant system that "gamifies" content from any source, and is distributed through an iTunes-like ecosystem. The intended impact is nothing short of a transformative movement for education, training, competency evaluation and really, any imaginable context where learning and assessment are a priority. App developers will add a new income stream to their accounts. Academics (or anyone for that matter) will be able to sell their knowledge. Instructors will have unlimited content covering any subject to draw from. Most importantly, students will enjoy learning through game theory, while their progress is evaluated and tracked, in detail.