Food, family and friends are all the foundation of this new family site. The intimate nature of the site will encourage the user to invite friends that are welcome in their kitchen.
Food and entertaining are the catalysts that bring social situations together, whether it is holidays, a neighborhood function, a dinner party or game day. The social aspect of the site starts with the ease in sharing recipes with friends and family.
Over 75% of purchasing decisions are made in the aisle of the grocery store and 40% of people don't know whats for dinner at 4 PM that day.
XOXO Kitchen is an internet solution to meal planning and shopping. A nutritional data base offers unique opportunities including nutritional data by meal or day.
The target market is women 23 to 48, but the site lends itself to the key shopper/cook in the home, regardless of gender or age. This segment of the population is responsible for over of 75% of consumer purchases.