xLabs has developed a revolutionary software-only eye tracking technology that works with any ordinary webcam (Patent pending). xLabs' unique technology overcomes all the limitations of existing technologies, that either require expensive hardware or are unable to cope with user head movement. The technology can be integrated into websites or software applications via our public SDK, which will be released soon. Companies can now replace small eye-tracking focus groups in clinical settings with a broad cross section of actual users behaving naturally in their home or work environment. Developers can create games with gaze-interaction and controls. Advertisers can track looks rather than impressions.
Mass-scale eye tracking has finally arrived.