Creating successful content is not easy, especially with: increased competition for attention, expanding consumption and delivery models, and audience fragmentation just to name a few. Existing tools and services are just doing more of what doesn't work faster. For instance: native ads aren't credible, syndicated content doesn't drive traffic, curated content primarily drives traffic to others, amplification equals "dumb eyeballs" which promises little to no engagement.
Nearly all of the content a brand needs already exists. That content already has readers, and a meaningful and engaged audience. Written licenses content from the Web’s top bloggers. We match a brands audience and keywords to top-ranking content by bloggers that their audience trusts. It’s instant audience, instant visibility, and most importantly, it’s authentic engagement. Our platform automates the entire process of finding, licensing, paying, and publishing the licensed content to a brand site.