As of June 2013 there are no sources with even 10% of opening hours available, and this void has left consumer populations around the world asking “are they still open?” with no centralized source to turn to. To fill the gap, Wojolo has made hours its niche, and its business model is designed to ensure that 90% of businesses have up-to-date hours at all times.
How fast an internet user can find hours on Wojolo is critical. For this reason, a custom SEO system was created to enable “what” and “where” searches not only in a single search box, but at the neighborhood level (ex: Bakeries NDG).
Wojolo generates revenue by selling three types of membership packages to small business owners. In the future, Wojolo will also generate revenue by selling banner advertising.
Wojolo’s exit strategy consists of expanding to cities with populations over 1 million, then auctioning the company to big budget corporations competing for share of the local search market (ex: Google, Yahoo, Bing).