WISH Registry is the first retailer agnostic, WISH list curation tool that empowers customers to tag & share items they see in store which they would like to receive for a significant event. We geo locate where the item was found, directing their social network into store to purchase the item. With 75% of customers citing stores as their greatest source of inspiration, followed by referrals from friends and family, WISH Registry delivers customized information to its Users to purchase the perfect gift, every time.
For retailers, it delivers true innovation to Bricks and Mortar Retail by anchoring itself firmly within the in store environment, with extensions to online. In the rush to pursue online sales and ‘catch up’ to international trends, retailers admittedly acknowledge neglecting bricks and mortar stores. With a reversal now to ‘pop up’ stores and experiential experiences for brands, retailers are now looking for innovation within this space to drive sales.