WinoBot does three things for the consumer:
1. Recommends wine from the restaurant that she is at according to her preferences.
2. Allows the user to see what her friends liked or disliked during previous visits at the restaurant
3. Keeps track of all the wines she has rated for future reference and follow-on purchases from retail partners.
For the consumer WinoBot is their personal sommelier. For restaurants it is their mobile app. For wineries it is a direct channel to reach the consumers.