Wine evaluation and selection can be an intimidating process for the great majority of customers, particularly the inexperienced wine consumer.
Wine Cue is building a smartphone app and an e-commerce marketplace to recommend wine suited to the individual's taste based on their ratings and scientifically identifying the perfect match. The recommendation engine builds on over two years of research and collaboration with universities and will incorporate inventory data from online wine retailers globally to earn referral revenue.
Based on even a single wine the customer tasted and liked, Wine Cue can generate a recommendation from the target inventory that the consumer is likely to enjoy. The consumer is not required to possess any prior wine knowledge, merely provide a rating on a few different wines to build a taste profile. Wine Cue cross-references over 800 markers with a selection the customer has indicated they enjoy in order to find a product that they will love.