Willo's long term goal is to help people to change their habits, by creating neuroplasticity. The reason so many wellness and fitness apps fail is that they do nothing to increase the likelyhood of habit adoption, focusing more on a particular diet or exercise approach. Which approach doesn't matter if the switch isn't flipped. Willo helps you to stay connected with your clients 24/7 and can deliver critical coaching processes automatically to your clients, to move them to a change state, and then validate that progress all without your interaction. This is the next level of CRM, for wellness providers.
Willo stems from my observations that coaching people manually to develop better change readiness is a collection of algorithmic procedures, that when scaled into a web app can have a massive impact on the wellness crisis facing our entire planet.