William Edward is an upscale, e-commerce men and women’s clothing boutique that will provide stylish and quality clothing. The company will specialize in selling high end apparel from new to well known designers for men and women. In addition to, William Edward Boutique will offer a unique subscription based option where customers are able to customize their selections of accessories and cosmetics showcasing the William Edward house brand.
William Edward's core business strategy is to combine exceptional and knowledgeable customer service with quality stylish merchandise. And in turn, the brand will provide an enjoyable shopping experience for the customers. William Edward's mission is to offer men and women of the in the young and mature generation with a wide selection of fashionable, quality clothing. The company’s aim is to establish the company as a pioneer in this youth obsessed industry and build a brand name that will be synonymous with the fashion industry revolution.