What Now?! is an innovative new app that simulates a “live” smartphone experience whilst abroad – without paying for roaming. Launching shortly as THE OFFICIAL LONDON TOURIST APP in partnership with VisitLondon, the official tourism board and part of the Mayor of London’s office.
Even before launch, the app’s innovativeness was chosen to be showcased by Techcrunch as one of their Top 15 European startups last year at their Disrupt event in Berlin, as well as by PhoCusWright at their Travel Innovation Summit in the US (the largest such event in the global travel industry) as one of 2013’s Top Travel Innovations. Also shortlisted for the UK’s Most Innovative Mobile Company as part of the UK government’s department of Trade and Investment’s Smart UK initiative.