Wellfitting is a lingerie brand that reinvents the experience of a custom fit bra.
Imagine all men in the US choosing only from 4 shoe sizes, that’s what the American lingerie market looks like. Women end up with unhealthy and uncomfortable bras, limited by the lack of other options. Wellfitting sells hard-to-find sizes, features unphotoshopped pictures of real women and provides personal and intimate bra-fitting services.
Our bras are hand-made in Europe with the range over 120 sizes (US market standard: 25 sizes) and tailored by a designer with over 15 years of experience in lingerie fashion. We sell online (e-shop) and direct (bra-tasting parties) with approach of a brand loyal to customers.