Webfluential is an online platform linking the consumer market to advertising agencies and public relations firms through influencers across various social networks to promote brands to their existing audiences.
Webfluential serves to provide advertisers and public relations agencies with holistic access to the most prolific influencers within designated social media landscapes and manage campaigns that reach defined specific target markets.
Influencers link their social profiles via API and feed into the Webfluential platform. They define their target demographics and can then receive brand briefs particular to these markets.
The platform acts as a commoditised agent between advertiser and influencer, accepts and transfers payment, and acts as a central source of influencer ranking.
Webfluential currently operates in South Africa, is domicilied in Mauritius, and is opening in the US, UK, India and East Africa in 2014.