FASHION FOR THE RETAILER EXPLORER
The NAVIGATE Jacket helps the wearer find her destination using integrated LED lighting and haptic feedback. The companion app stores relevant destinations and uploads the directions to the jacket which gives turn by turn directions. Then the wearer can walk unimpeded with instructions being visualised on the sleeves of their jacket. Stylishly designed with NAVIGATE features tailored into the sleeve, the lights indicate how far to the next turn and the current stage of the journey. Vibrations alert the user when to turn and in which direction.
The technology built into the jacket is subtle and unobtrusive and most importantly for this target market, the design is appealing - it’s a fashion garment not just a functional device, created for the retail explorer.