WeGreen is the largest German marketplace for sustainable products. The centerpiece is the Sustainability Footprint, which enables a quick and simple visualisation of the ecological, social and transparency performance of products, manufacturer and retailers: Green equals good, amber equals average and red equals a bad performance.
Thereby, WeGreen enables consumers to obtain information on the sustainability characteristics of a product and to directly buy it. Until now, these information had to be gathered from multiple sources for a holistic picture – separately from the purchasing process and often resulting in confusion and frustration. As WeGreen is based on a meta-analysis, all available sustainability data (over 400 data suppliers) is bundled and allocated to products from over 150 online shops, while the simple and comprehensible visualisation of the WeGreen Sustainability Footprint saves the consumer both time and nerves.