We have built a social network for the wedding community.
Everything you can do on Pinterest you can do on WeClickd, but our content is organized by tags and color coordinated (2/3rds of weddings are planned by color)
Our community sources information off of each other, adds their favorite ideas, and then come together to vote up their favorites best of them on a Facebook-style wall.
Wedding vendors are algorhytmically presented based on location and where a bride is in their wedding process. For example, we know when our customer is buying flowers and we show her florists in her area at the time she is doing so.
We also utilize several API's to enhance the depth of our information and feature-set