WeBRAND is a crowdsourced merchandise platform; allowing brands and influencers to team monetize their reach through limited-edition apparel and merchandise. Currently in Private Beta, WeBRAND will launch to the public in early 2014.
Digital brands and influencers with large, engaged online audiences have huge potential to build and monetize their audience through eCommerce, but are failing to capitalize on this opportunity.
WeBRAND puts eCommerce in the hands of those that know the brand best and care about it the most - the fans. Through WeBRAND, influential brands crowdsource merchandise design from their fans and the WeBRAND community, and then measures the demand through CrowdShopping (crowdfunding for consumer products). WeBRAND sends the most popular items into production and shares the collected revenue with the brands and the designers.