Wazza is an online platform for a specific mobile niche: monetization with in-app purchases (IAP). Instead of dealing with generic application and user metrics we focus on what makes the IAP business really grow: recommending virtual items to mobile users based on their preferences and app context.
For that, Wazza provides virtual store as a service across multiple stores, with an integrated view of the company's virtual inventory and the users' purchase history, preferences and context. It provides a native SDK for iOS and Android that fits in the way companies already work. This SDK provides an end-to-end integration with each app store allowing Wazza to retrieve the required information in real-time. Integration with Facebook and Google APIs is also provided.
Companies can create targeted campaigns and promotions across multiple stores, devices and user segments and get detailed and meaningful analytics and insights about virtual inventories sales and trends.