The product is an automatic watch. The 1776 is a unique and new, premium and innovative watch. Our microbrand was started in late 2013, but R&D has been going on for 2 and a half years. Finding a manufacturer in Switzerland and having an old fashioned industrial American appeal were crucial to creating the watch. The watch will come in at a very niche market, between the high quality quartz and low quality automatic pricing, but with the quality of a high quality automatic brand. Help our microbrand timepiece rival Rolex, Omega, and Breitling!