WONDER! is an unexpectedly unique, bricks-and-clicks, one-stop shopping destination for families with children through age seven. WONDER! has an unrelenting Passion for Parents™, and what parents care about most: their children. In a fresh, smart environment, complete with a comprehensive and compelling product offering, half-acre play and party area, coffee bar, and service by Trained Parent Advocates™, WONDER! will make shopping with your kids, for your kids, fun again.