SMS and MMS are not able to service global B2C channel adequately. By providing a way for organizations to route richer messages to users at lower costs, WIZ can disrupt a market of c. $20b - $30b. growing to $70B by 2016.
WIZ enables global mobile message aggregators to route messages directly to mobile apps, rather than via mobile network operators as SMS and MMS messages.
WIZ generates revenue for each B2C message charged at c. 25% of MMS and SMS rates, margins exceed 80%.