Vita-ly is building a marketplace connecting Baby Boomers with providers of health, fitness and wellness services.
It’s a highly inefficient market, with no easy way for consumers to find certified & recommended personal trainers, nutritionists, massage therapists, etc. Fitness and wellness professionals have no easy way to get new clients or build their practices. Employers need tools for employee wellness programs.
Revenue sources include lead gen, subscriptions, transactions & data mining.