Online shopping today is becoming increasingly more popular, however, there are limitations that can only be overcome by new technologies. Limited screen space makes browsing an online store slow and often tedious. Searching for products is limited to conflicting product taxonomies and keyword searches. Interacting meaningfully with products is not possible online and it lacks the fun of social interaction, such as shopping with friends or relatives . Also interaction with a sales assistant is often limited to a simple chat box.
At Virtualnaut we will use the latest technologies to provide complete software solutions for online retailers which makes the shopping experience more convenient and engaging for consumers. We focus on more efficient and humanising ways of displaying information online, thereby making shopping a faster and more intuitive experience. Our first game-changer is moving from 2D to 3D online stores which convey a sense of presence.