At Vimty we drive different types of media assets to address this difficult issue, including the engagement and introduction to the American public. Vimty is an easy-to-engage, counselor-guided family conversation that is stored to video and accessible from anywhere. From that single video we create treasured stories for and of loved ones, legally binding digital documents for families, lawyers and clinicians to follow, and easy to understand infographics that are difficult for health professionals to ignore in an emergency. The result is a return on humanity for the elderly and dying, a dramatic improvement in quality of life measurements, a 30% increase in longevity, and a 30% reduction in associated end of life health costs. Vimty appropriately humanizes and holds accountable the value of these decisions to each and every stakeholder.