At VERTICO, we save companies money by harnessing purchasing power lost by decentralization. We accomplish this through B2B collective purchases.
Our initial target market is promotional and licensed products in the automotive industry. Many automotive brands have hundreds of dealers which use the same products for promotions. Each of them purchase from different manufacturers with differing price points and qualities.
We see this as an opportunity to build our platform to easily connect dealerships to enable them to more efficiently order products via collective purchasing. Through our platform, dealerships will have access to more products and at a lower price.
We have received validation in the Brazilian Automotive market. The founder has been consulting companies in this market and received overwhelming support for this software model. We believe this platform is scalable and can be beneficial in numerous markets around the world.