Location based advertising is a growing market that is becoming more and more accurate and measurable. While publishers have several options to manage mobile and location based ads in their digital assets, almost no tools today offer comprehensive background location based advertising management capabilities. We believe this to be the next step in the evolution of mobile advertising and we are perfecting this technology.
Background location management is hard because it requires different targeting methods then regular mobile ads. It is more difficult to keep the offer relevant to the user's situation and more complicated to manage this in real time on the server side. Another challenge is getting an accurate location in the background of a phone, while preserving battery life.We solve this challenge and reach a CTR of 14%-25% on notifications we send.