Vera is an online matchmaking service (headquartered in San Francisco, CA) tailored to distinct cultural sensitivities of dating in emerging markets. The service filters matches through criteria unique to each target market around the world. Vera uses a unique matchmaking interface, which presents users with one partner (male or female) to interact with for 7 days. Matching is done passively and there is no "browsing" through user profiles.
Vera will be initially developed for Android, quickly followed by versions for iOS and the web. Initial launch will be on the Android platform due to its popularity in emerging markets. We have identified the Chinese market as a suitable test market given its size and sufficient social and cultural cleavages to justify our unique approach.
Vera is a culturally and socially sensitive service that provides a passive and efficient method of matchmaking that all users are sure to enjoy and be comfortable with.