Vencentric is a Platform as a Service (PaaS) company, very similar to a LinkedIn, for the food industry. Vencentric has created MarkeTools as a web app subscription service to let retail grocers connect online with their vendor counterparts. The current method that most grocery retailers use to communicate with their vendor suppliers is email. It becomes increasingly difficult to be able to wade through the hundreds of emails they receive daily so many important issues are never resoloved let alone tracked and managed. With MarkeTools, retailers and vendors can quickly communicate what issues are occuring and and easily track, mange and solve issues to improve productivity and customer satisfaction.