In countries where the government offers extensive public healthcare, instutionalized care is a financial burden for the government. There is thus an incentive for the government to assist elders to be able to stay at home. We have extensive knowledge about the technology which will assist such processes. Our knowhow will become increasingly valuable as demographic shifts increases the burden on governments. We plan to be the leader globally in this market.
Our initial focus will be on advicing governments on strategy. The advicing process will give us additional market information and enable us to add additional products.
Note: Our website is in Norwegian as we are testing our marketing message in Norway (it is cheaper to buy relevant google adwords than in English). Our founders have experience from international business and we are aware that providing information in several languages is critical to achieve success.