Vecto is the first to bring the burgeoning vacation rental industry to full travel industry status. Owners and management companies list units in a consumer marketplace with maximum exposure through large scale advertising and can utilize an auction to minimize vacancies. For a VR owner, vacancy does not merely result in no income but an actual loss from fixed expenses while the auction option offers a solution to turn the loss into a profit. The primary revenue driver is listing fees with additional sources including ancillary service fees and data aggregation. Vecto offers four levels of property listing detail with the option for a subscription model or pay-per-booking model. It is the first comprehensive site in the industry to provide any feature designed to limit vacancy (the auction) for the owner as well as convenience of complete travel planning for the consumer. Verified properties and certified renters also address the trust issue inherent with these private transactions.