Average family in UsingMiles tracks 660k loyalty points, valued @ ~$13k. UM helps families in 15+ loyalty programs get organized, then optimize "earn & burn"
UM auto-tracks 100+ programs like United MileagePlus, Marriott Rewards, LivingSocial, Best Buy, eBags Rewards. UM then Members maximize earning and spending of points, miles, credits - getting the most out of their memberships
Contracts: airlines, hotels
RedHerring 100 Finalist, NA, 2012
Entrepreneur Mag: 2011's 100 Brilliant Companies