This year more than 200 million Facebook users will be infected with spam, a virus or other form on malware on their Facebook wall. Using Protection eliminates these threats whenever a person views a Facebook page by scanning for known viruses and disabling them so the user and their friends are not infected.
Using protection charges just 99¢ a month for this service and markets this service through Facebook ads and by having customers spread the word on their Facebook wall.
With more than 600 million people using Facebook, a one percent penetration rate would yield $72 million per year in revenue for Using Protection so the opportunity is huge. Experienced founder, huge market.