In the melting pot city of Los Angeles, the lack of authentic sports bars is somewhat surprising. It goes with the assumption Angelenos are fair weather fans. This is a complete myth. The truth is, the sports bar offerings mainly cater to college crowds, or cliché pub atmospheres and are missing out on a key demographic: The tried and true sports fan. There’s a genuine opportunity to bring Los Angeles and its citizens, who hail from all parts of the country, the sports-watching venue it currently lacks. This experience is UPSET CITY.
What sets Upset City apart is uniquely defined in the mantra and house rule. Simply stated: We love a good upset. So much so, when one occurs, everyone under our roof benefits and will receive a free drink. What classifies a true upset? An upset is when a heavy favorite falls to an underdog -- whether it takes place in the ranks of college football, NFL, NBA, or during NCAA March Madness--it's a year round concept with unlimited buzz factor appeal.